Dan worked for Nike for several years, when our boys were young. I really hadn't thought about it in awhile, until my friend, Gloria, mentioned that we had bought their daughter her very first pair of Nikes -- size 2, pink and white.
Shopping at the Nike Company Store was the best part of Dan's job, at least from the perspective of the boys and me. As employees (or family), we could buy Nike products at a fraction of the regular retail cost. We were allowed to purchase, without limit, for ourselves or as gifts for others.
As a result of the super prices, we did almost all of our boys' school-clothes shopping there. We could buy shirts, jackets, sweat suits, shoes (of course), back packs, and even underwear there! You hardly ever saw either Chris or Tim without "swooshes" on their clothing.
At this time, Chris was about 12 years old, and just becoming aware of "cool" clothing. And, in those years, Nike was about as cool as you could get! I hadn't realized just how important clothing was becoming to him, until the day came when Dan told the boys that he would be changing jobs -- moving from Nike to another company, to better his career.
To our utter surprise, upon hearing this news flash, Chris suddenly broke into tears. "Now I'll have to wear junky clothes," he howled, knowing (correctly) that his days of an all-Nike wardrobe were coming to an end.